Tokopedia Most used Gen Z
lacrymosemedia.com – Tokopedia was listed as the first most used e-commerce platform based on the results of a survey on consumers’ perceptions of trust and convenience in conducting transactions on e-commerce platforms in Indonesia.
Not only this, but also the most reliable and safest for transactions. The second and third ranked e-commerce platforms are Shopee and Lazada.
Some of the important things that influence consumers’ decisions to shop in e-commerce are the number of products and product options available, easy search, ordering and payment processes, many attractive promotions, choice of payment methods, free shipping, fast delivery. , trusted and reliable sellers.trust quality products.
In e-commerce, ordering and purchasing products by consumers from a merchant (merchant) is based on several things related to the credibility of the merchant. Determining factors include customer reviews, ratings, clear product information, and official stores. From the results of this survey, what the industry should consider is that prices and promotions are the fifth and sixth factors for consumers to decide to transact with an e-commerce merchant.
The categories most purchased by consumers on e-commerce platforms in Indonesia are fashion products (26.5 percent), beauty and personal care products (14.7 percent), food and daily necessities (13.2 percent), and hobby-related goods (11, 6 percent). , household appliances (8.7 percent).
It is known that Tokopedia surpasses Shopee, Lazada, Blibli, Bukalapak and JD.id as an e-commerce platform with trusted merchants, best customer service, most complete payment method, most complete delivery service. convenient way to search for products.
Millennials and Generation Z dominate respondents to the Perceptions of Confidence and Convenience in E-Commerce Transactions survey. A total of 64.9 percent of respondents are in the 22-31 age range.
Tokopedia and Shopee compete fiercely as the favorite e-commerce platform for millennial and Gen Z women. In this segment, the majority of respondents chose Tokopedia as their favorite e-commerce (50.4 percent), followed by Shopee (45.9 percent). Tokopedia is still the favorite e-commerce store for fashion products, followed by Shopee and Lazada.
A total of 65.7 percent of respondents chose digital wallets as the most used payment method, 19.4 percent of respondents chose internet banking or mobile banking, and 8.7 percent chose cash on delivery (CoD).
GoPay is the most used digital wallet for transactions on e-commerce platforms (42.1 percent), followed by ShopeePay (24.6 percent) and OVO (18.2 percent).
It is known that this survey was conducted online from July 23 to August 5, 2022, with the participation of 577 respondents aged 17-35 years and older from various cities in Indonesia who conduct e-commerce transactions more than five times a month.